|
Challenge:
A large industrial manufacturer needs to
keep a sizeable number of specialized consultants across geographic
regions up to date on its many new products and the evolving technical
specifications of its various product lines.
Traditionally this function had been accomplished by sending the
consultants a binder containing the necessary information. Changes would
be handled by sending inserts for the binder. The next phase included a
CD-ROM, which was cheaper than the binders but impossible to update.
Solution: To address
the client’s requirements for timely information delivery to its
consultants on an ongoing basis, BAM Strategy created a customized sales
portal. In this sales portal the consultants could login to a
personalized Internet interface at any time and obtain localized sales
contacts and customized product information.
The system ensures that the consultants have the latest information
available to them concerning our client’s product line. As new product
lines are added, specific to the industry of the consultant, an email
alert is sent.
Results:
Not only did the client enjoy huge cost savings but the consultants were
given information in an easier and more timely manner. The consultants
have expressed great satisfaction with the system and which is helping
them
increase their bottom line. The client plans on adding several other
product lines to the system in the near future.
It is important to note that effective Business Process Optimization,
as illustrated in this example, can increase the level and quality of
service provided while simultaneously cutting the cost of service
delivery.
To find out more please
contact us.
home
| interactive marketing |
eCRM |
business process optimization |
about us |
clients |
Français
|
