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E-Newsletters & E-Mail
Marketing
Overview
E-Newsletters and e-mail marketing provide an ideal vehicle to engage
customers in non-intrusive interactive dialogue, the intention is to
create and build an ongoing relationship with the customer. The
expectation is that knowledgeable, satisfied consumers with strong
attachments to the firm will evolve into long term loyal customers.
An ideal vehicle for eCRM
E-Newsletters and e-mail marketing are core components of an effective eCRM
strategy because of their numerous benefits, such as:
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Interactivity - Customers can respond to and interact with the
message.
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Personalization - Messages can be customized to specific client
segments.
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Cost Effective – Less than 1/10 the cost of direct mail.
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Timeliness – Immediate communication equals immediate feedback.
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Contact Frequency – Cost effectiveness allows for greater contact
frequency.
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Viral Aspects – Encourage customers to provide positive ‘word of
mouth’ for your firm.
Working with experienced professionals is a
must
Through our extensive involvement in the development and execution of
e-mail marketing strategies for our clients, including Fortune 500
companies, we have acquired the expertise to know what works in this
field.
To find out more please
contact us.
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