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Media planning and buying
Overview
Since 1996 BAM Strategy has planned and implemented innovative, results
driven online advertising campaigns for virtually every type of
business. We immerse ourselves in the dynamic Internet landscape and
take pride in being ahead of the trends and developments taking place in
the industry, this commitment helps us attain a superior understanding
of the optimal media options. Banner placements, superstitials, rich
media, text links, pay per click search, sponsorships, e-mail lists,
newsletter advertising and content integration are just a few of the
vehicles we understand and utilize.
Work with professionals that know the landscape
Selecting the right media placements is essential in this industry where
options are endless and dynamically evolving and where negotiating
placements with numerous suppliers can seem overwhelming. In this area
BAM Strategy can leverage its long standing relationships, credibility
and buying power with over 2,000 media properties and thereby ensure the
best prices and media options for our clients.
Canadian Media Strategy Expertise
BAM Strategy has advanced competencies in
the planning, buying, tracking and optimizing of online advertising
campaigns targeting Canadians online. Companies such as Office Max, P&G,
Date.ca (Owned by Matchnet PLC, the #2 global online dating player) and
many others trust BAM Strategy to target Canadians online. Our
understanding of the online Canadian landscape is second to none.
Click here to
learn more about our Canadian Media Strategy expertise.
We also have an exclusive relationship with FAST NEW MEDIA, which allows
our clients access to over 600 million Canadian impressions.
Click here to learn more.
Optimize campaign performance in ‘real time’
Once a campaign starts our
Learn & React™ performance analytics platform
will measure the traffic generated as well as conversion rates (sign
ups, sales, etc..) or any other desired variable for each online
placement in real time. This capability allows us to truly measure which
buys are effective and which need to be optimized. It is common for our
clients to see conversion rates improve upwards of 500% throughout the
execution of an online campaign.
To find out more please
contact us.
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